Guink is the boutique UX & Strategy Consulting Firm
with over a decade of experience dedicated to delivering great experiences.
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Is your product or service failing to meet user expectations? Elevate your user experience with our dedicated nearshore team of UX experts, poised to improve usability and delight your users.
Let's get started >
Are your product development and design teams struggling to collaborate effectively? Does your product lack direction? Are you bursting with brilliant ideas but unsure where to begin?
Let's get started >Our core specialties encompass user research, usability studies, information architecture, and interaction and experience design (UX/UI) tailored for web and mobile applications. With a proven track record, we have consistently delivered great products across a spectrum of customer-facing and business-to-business platforms.
Leveraging our nearshore team, we are committed to driving innovation and excellence in experience design.
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Gain a deep understanding of the challenge at hand while honing in on the target audience. We help you find the value proposition and pinpoint the problem statement. Whether you need assistance developing a problem statement, defining a Minimum Viable Product (MVP), or charting a clear roadmap for your existing product or service, we are here to provide the expertise and guidance needed to navigate your journey towards success.
We specialize in crafting exceptional interfaces. Starting with Information Architecture, we align content with user mental models. Using Wireframing & Prototyping, we bring concepts to life, testing rigorously before implementation. Our Design expertise merges aesthetics with functionality, ensuring seamless engagement for all users through Accessibility and Inclusive Design. With unwavering dedication, we exceed user expectations in every aspect of our design process.
Discover the power of Agile and Lean UX methodologies for efficient product design, while promoting a seamless collaboration between designers and developers. Our Design Thinking Workshops spark innovation and creative problem-solving. We specialize in establishing design governance, creating systems, and fostering sustainable collaboration. Through cross-functional teamwork, we leverage diverse talents to achieve your strategic goals seamlessly.
Delve into an in-depth study of your product or service's audience, along with the business and contextual factors surrounding the focus. Achieve a profound understanding of their needs, pain points, and constraints. This knowledge empowers informed design and business decisions. Incorporate usability testing at every stage to evaluate usability effectively, refining designs for exceptional user experiences with real-world feedback.
Our Design Review & Optimization service starts with a detailed assessment of your product or service. Using data analytics and user research, we uncover insights into user behavior and identify areas for improvement. Collaborating closely with your development teams, we seamlessly implement design enhancements while maintaining quality through rigorous design QA. We focus on uncovering issues that may lead to user abandonment. By diving deep into the user experience, we reveal critical insights to enhance satisfaction and boost product performance.
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